Call me naive, but when I learned that budding programmers can immerse themselves in a course designed around Persuasive Technology, it sent a bit of a chill down my spine. That's probably a stretch because as we all know, there's potentially good and bad in just about everything, but when it comes down to the wire, it's money that makes the world go round, and the monetization of sites like Facebook, Instagram, Pinterest and Twitter suggest that one only exists to become a paying customer. It actually gets scary when you hear the developers of the software and algorithms that comprise one's social media experience state that they won't even let their own families use it. It shouldn't be a shock to users of social media that the platforms are manipulative, but if the idea never entered your mind, this documentary will go a long way to convince you. Reviewed by classicsoncall 7 / 10 "If you're not paying for the product, then you are the product."
Once we're hooked and coming back for more, the real commodity they sell is their prowess to influence and manipulate us.-Sundance Film Festival Expert testimony from tech whistle-blowers exposes our disturbing predicament: the services Big Tech provides-search engines, networks, instant information, etc.-are merely the candy that lures us to bite. Set in the dark underbelly of Silicon Valley, The Social Dilemma fuses investigative documentary with enlightening narrative drama.
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